Six thematic modules

Intelligence
meets velocity

Data, intelligence, and being competitive is the foundation for success in any go-to-market strategy. When competitors move, your organization responds in real-time.

80%

Time saved

From research to enablement

<48h

Update cycle

Change to publication

ONE

Source of truth

For every team

foundation.acme-msp.com/watchman

WATCHMAN

Signal	Competitor	Sentiment	Confidence	Seen
Atera announces usage-based pricing for MSP tier	Atera	negative -0.42	83%	4h ago
N-able ships patch-management policy inheritance	N-able	positive 0.18	71%	9h ago
ConnectWise hiring 14 field engineers in EMEA	ConnectWise	neutral 0.05	38%	1d ago

The complete intelligence stack

Six specialized modules — each powerful alone, unstoppable together.

MIMIR Intelligence Ingestion

AI-powered data extraction from any source. Transform unstructured chaos into structured intelligence automatically.

ARGUS Always Watching

Real-time monitoring that never sleeps. Instant alerts when competitors make moves that matter.

ATLAS Competitive Mapping

Comprehensive competitor dossiers. Live feature matrices. Complete battlefield visibility.

ATHENA Battle-Ready Content

Auto-generated battlecards that update themselves. Empower every conversation with current intelligence.

SCRIBE Intelligent Publishing

Version-controlled distribution to any system. Salesforce, Confluence, Notion—synced automatically.

FORGE Total Customization

Build your own workflows, fields, and integrations. Foundation adapts to your process, not vice versa.

From knowing to action

Competitor change to published content in under 48 hours, with the audit trail intact.

01 · Ingest

Feeds, scrapes and change detection collect what competitors publish.
02 · Classify

Signals are scored and classified, with confidence and evidence attached.
03 · Verify

Analysts confirm or dismiss. Confirmed facts enter the dossier.
04 · Enable

Battlecards, matrices and training flag themselves and are republished.

Priced per analyst, not per competitor

Team

$490 / analyst / mo

ATLAS and MIMIR. Up to 25 tracked competitors, RSS and change detection.

Intelligence popular

$890 / analyst / mo

Adds WATCHMAN signal scoring, ATHENA enablement and the dependency graph.

Enterprise

Talk

Own OIDC, per-tenant isolation, HERMES personas and SCRIBE publishing.

Multi-tenant by construction

Isolation is enforced in Postgres with row-level security, not in application code. Every mutation is audited, every deletion is soft, every published artifact keeps its version history.

Row-level security per tenant
Full audit log on every mutation
Nine roles, OIDC via Okta or Azure AD

Stop rebuilding battlecards by hand